Hands up if you are currently taking multivitamins, minerals, or some form of supplement at the moment? How long have you been taking them and do you feel any healthier for it?
I think we all like to look and feel our best (myself included) and being healthy means different things to all of us. We all have different backgrounds, including dietary needs. I take calcium, vitamin D , some vitamin B12 and occasionally iron because I became a vegan this year.
Although I do try and get these things from my current diet, I know that it might not be possible to meet my dietary needs because:
- Vitamin B12 predominantly comes from animal sources. (1)
- Our Vitamin D intake mainly comes from sunlight (topping up our levels during April-September/October here in the UK) (2). My levels are reduced due to my factor SPF 40 I wear!
- Calcium is more readily absorbed with lactose, a sugar found in cows, goat and sheep milk. (3)
Equally someone with high cholesterol could benefit from buying plant sterols tablets, taking 2mg/D, or those especially designed cholesterol lowering drinks/yoghurts with added sterols; studies have proven this along with healthy diet and lifestyle changes, they do help lower total cholesterol.
The market for dietary vitamins and supplements was worth more than £670 million in 2009, according to an NHS report in 2011; it highlighted 8% was for beauty use, and approximately 85% was for combined physical and mental health reasons.
The ‘health industry’ have created their own market by appealing to people’s desires and needs to be as healthy as possible, whilst preying on people’s lack of knowledge. The placebo affect is a very real phenomenon, which many of these companies know all too well; so how do we know that the products advertised and endorsed by celebrities are any better than sugar pills? So it’s understandable we are possibly making the wrong choices regarding the products we should buy or completely avoid.
Recently, articles have shown Kelly Brook to have accepted a new range of health products from her friend Gary Cockerill. His range of vitamin drinks contain: Green Caffeine, Raspberry Ketones, Colon Cleanser and Acai Berry. Health companies have had those various components in the spotlight for a while, have you tried them?
Would you associate these products with solid healthy living advice?
I could write a whole article debating on what these contain and why they aren’t necessarily worth your money. A lot of articles push what are supposedly the best supplements to buy each season, but do you really want and can you a afford to have a cupboard full of pills valued over £200? No thanks. From a diet point of view, companies will always try to entice us with fancy terms, e.g. anti-oxidant and immune fighting, thermogenic or colon cleansing effects etc, but if there was a ‘magic weight loss pill’, we’d all be taking it; this is just a costly and possibly unsafe endeavour.
The reality is that a healthy, balanced and well planned diet will provide the right balance of nutrients and keep you performing at your best, so buying a pill is a potential waste of money. Did you know that 50% of vitamins are water soluble? Which means you could literally be throwing money down the toilet if you take these in high doses due to poor absorption; many vitamins and minerals need to be taken with food for better absorption and many of them compete with each other for absorption whilst others can be lethal in high doses, e.g. vitamin A. Take a peek at the NHS or BDA sites for more information regarding vitamins, minerals and supplements.
Am I being cynical? After all, if you have the money we’re all entitled to spend it as we see fit. I suppose it can be a little concerning how much money we invest in health products, not knowing the full risks, but I guess it’s up to us to do our research and if you’re unsure that you’re at risk, talk to a health professional.
Ultimately it’s important to make informed choices regarding our health, don’t you agree?